Work

Two engagements. Both still running.

SEO · Email Marketing · LinkedIn · Strategy · 2024–Present

Smart Logistics

From no organic presence to a full growth engine — built and run in-house.

Context

Smart Logistics had no content strategy, no SEO foundation, and a fragmented marketing setup. Organic search was practically nonexistent — averaging position 28 with minimal traffic. Email was untouched. LinkedIn had less than half its current following.

Approach

I became their embedded marketing lead — owning strategy and execution across every channel. SEO from scratch: technical fixes, blog content targeting high-intent freight and logistics keywords, and service page optimization. A full email marketing program across agents, clients, and regulatory communications. LinkedIn content strategy that more than doubled their following. Monthly reporting across all channels, presented to leadership with insights and next steps.

Results

28 → 5.5

Average search position

+61%

Organic sessions

100%+

LinkedIn follower growth

Impression growth

Scope

SEO strategy & content · Email marketing · LinkedIn · Google Ads oversight · Apollo outreach · Monthly reporting & strategy

SEO · Email Marketing · Web · Strategy · 2025–Present

THINC

A complete marketing operation built from scratch over 12+ months.

Context

THINC needed more than a campaign — they needed an entire marketing infrastructure. No content engine, no email strategy, no SEO foundation, and a website that needed rebuilding from the ground up.

Approach

Over 12+ months I became their embedded marketing lead. I designed their full website in Figma, managed the WordPress migration, and built their SEO strategy from scratch — writing and publishing 15+ optimized blog posts. In parallel, I set up their entire email operation in Mailchimp: migrating their database, designing Black Friday and holiday campaigns, monthly newsletters, and targeted campaigns. Weekly strategy calls with the founding team.

Results

46.9%

Email open rate (18% above industry avg)

15+

SEO blog posts published

Full website

Designed in Figma, migrated to WordPress

12+ months

Embedded marketing lead

Scope

Web design & migration · SEO strategy & content · Email marketing · Google Business Profile · Direct mail · Campaign strategy · Project management

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